King Salman Energy Park
An impactful presence in the global energy scene
King Salman Energy Park (SPARK) is an integrated industrial ecosystem developed to support the energy sector across the Kingdom and the wider region, localize supply chains, and enable advanced manufacturing in line with the ambitions of Saudi Vision 2030. As a world-class industrial hub, SPARK supports both conventional and renewable energy and serves as a strategic anchor for advanced manufacturing and supply chains in the Kingdom.
Hawyia delivered an integrated communications operation for King Salman Energy Park, grounded in global best practices and focused on building a clear, compelling presence through narrative management, message coordination, and consistent experiences across channels. This positioned SPARK in the market as an investment-ready destination with a well-defined proposition and robust operational foundations.
Scope of Work
- • Developed SPARK’s communications strategy and presence across social media platforms.
- • Planned and executed focused communications campaigns to support visibility objectives, build trust, and strengthen investor interest within clear frameworks aligned with the nature of the project.
- • Managed communications surrounding events and participation opportunities through advance planning, message coordination, and alignment of communications activities with the project’s broader context to maximize impact and continuity.
- • Developed and managed content and communications messaging, while operating SPARK’s day-to-day digital presence to ensure narrative consistency and sustained visibility through a professional methodology.
- • Supported the project’s media presence by preparing official statements, managing messaging at pivotal moments, and handling high-sensitivity communications in a way that safeguarded its institutional reputation.
- • Provided strategic insights and recommendations to guide communications decisions and align efforts with the project’s objectives and future development.
