A New Era of Innovation

Saudi Aramco (LAB7) is an industrial innovation center launched by Saudi Aramco, providing an advanced platform for managing ideas, testing technologies, and transforming innovations into practical solutions for the energy sector.

Our role was to develop the complete visual identity for LAB7, reflecting its innovative character and the symbolic heritage of the discovery of Well Seven—a defining moment in Aramco’s history. We drew on this symbolism to evoke the moment a new journey begins, connecting the legacy of the past with the future of innovation while preserving the project’s distinctive character.

Scope of Work

• • Developed the project name and articulated its meaning in connection with Aramco’s history and future vision.
• • Developed identity applications inspired by LAB7’s role as an advanced industrial innovation center, aligned with Aramco’s standards and global best practices.
• • Built the complete visual identity, including the logo, visual system, and application language.
• • Prepared comprehensive identity application guidelines to ensure consistent use across every touchpoint.