The Digital Age of Business

At the heart of digital transformation, new models of entrepreneurship are taking shape...

The Center of Digital Entrepreneurship (CODE) is an initiative of the Ministry of Communications and Information Technology. As a national platform, it empowers entrepreneurs and digital companies while supporting the growth of Saudi Arabia’s innovation and entrepreneurship ecosystem. The center focuses on building an integrated digital community that connects talent, experts, and investors, while keeping pace with developments in the digital economy.

The Ministry of Communications and Information Technology sought to develop a name and visual identity for the center that would capture its modern, digital character and express the progress and growth at the core of digital entrepreneurship. This ambition called for a creative partner with the expertise and ingenuity to deliver every aspect of the project to the highest standards of quality and originality.

Scope of Work

• • Creating the name CODE—derived from the programming language that underpins every digital product and serving as an acronym for Center of Digital Entrepreneurship—rooted in the ideas of development, modernity, and continuity.
• • Designing an integrated visual identity that expresses the center’s digital character and institutional stature, with a considered palette, typography, and graphic elements that reinforce the values of technology, precision, and innovation.
• • Developing visual applications that bring the identity to life and support the center’s presence across every touchpoint, strengthening brand clarity and scalability.
• • Producing a comprehensive guide for print and digital applications to ensure the identity is used correctly across all channels.