الصقر للتأمين
An Identity That Embraces Future Ambitions
Al Sagr Insurance is a joint-stock company with more than four decades of experience in insurance services. Its journey began as a subsidiary and later as an insurance agent in Saudi Arabia and neighboring Gulf countries. Regulated by the Saudi Central Bank and the Insurance Authority, the company remains committed to the highest standards of professionalism, ethics, and social responsibility.
As Al Sagr Insurance continues to advance in the Saudi market, its accumulated professional expertise, expanding service portfolio, and evolving business have brought the company to a new stage of maturity on multiple fronts. This progress called for a fresh look at its visual identity—one that reflects its current standing without losing touch with its institutional values.
The work began with a fresh visual reading of Al Sagr Insurance’s identity, aligning its character with the company’s future aspirations while retaining the brand’s core symbolism. The direction focused on a contemporary evolution of the identity—one that conveys trust, experience, and stability while strengthening the company’s presence among its competitors.
Scope of Work
- • Updating the visual identity while preserving the falcon as the brand’s defining symbol, with its associations of strength, vigilance, and trust, and reimagining it in a contemporary form that reflects the company’s growth and maturity.
- • Developing an updated color and typographic system to support the new identity and strengthen its presence across applications, while remaining aligned with the overall direction and adaptable to both corporate and commercial environments.
- • Producing guidelines for print and digital applications to govern the use of the logo and visual elements, establish correct application standards, and ensure the identity remains consistent and cohesive over time.
- • Refining the brand’s visual elements by simplifying the symbol’s lines, enhancing its details, and adopting a balanced visual treatment that brings greater clarity to the identity while conveying the professionalism and precision intrinsic to the insurance sector.
- • Developing the core identity applications to translate the visual update into practical use, present the new identity in real-world contexts, and strengthen the brand’s presence across corporate and operational materials.
